We worked with Whistledown Studios to produce an animated trailer to publicise Green Originals, their new radio and podcast show for the BBC. The trailer was released on Whistledown and Radio 4’s social media just as the full series became available to stream on BBC Sounds, drawing over 25,000 views across platforms and driving interest for the series and the studio.

Figuration’s contribution included:

• Full briefing, planning, treatment and storyboard in consultation with the client; listening to the stories the show wanted to tell, and figuring out how best to reveal them visually

• Design and development of visual assets in line with the client’s visual identity and the tone of the show

• Full animation timed to provided audio clip, with motion graphics, VFX and custom CTAs/watermarks

• Formatting for Instagram, Facebook and Twitter feeds

• Fast, cost-effective process: full development and production was delivered in 5 working days, including drafts and feedback