Animation for Social Media
Rise Up
Ordinary Kids with Extraordinary Stories
We worked with Michael O’Mara Books to produce a series of four micro-animations to help launch a new children’s book. The animations were released on social media in the month before publication, driving pre-sales and linking to International Youth Day and World Humanitarian Day.
Figuration’s contribution included:
Editing concise micro-story from full text
Re-formatting & animating illustrations by Amy Blackwell
Formatting for Instagram, Facebook and Twitter feeds
Additional vertical format for Instagram & Facebook stories
Fast, cost-effective process: each animation took less than a day to produce, review and revise
Animated paintings
We love working with galleries, museums & libraries to reveal works of art in their collections. We animate high-resolution images of original paintings to present these works to new audiences. Here are some short animated loops designed for to arrest the transient gaze of an Instagram user:
Lady Anne Clifford, proto-feminist, for International Women’s Day (in the collection at Lakeland Arts)
Charlie Abrew by Maggi Hambling, to inspire budding animators to delve into the collection of The Hepworth Wakefield
Dr Ronx by Sarah Jane Moon to celebrate LGBT History Month (featured in the National Portrait Gallery’s BP Portrait Award)
Animated Trailers
Here is an animated trailer we made for Green Originals, a BBC Radio 4 programme from Whistledown Studios. The trailer was released on social media just as the full series became available to stream on BBC Sounds, drawing over 25,000 views across platforms.